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Ad Wise Reports
Ad Wise reports are generated using the Audio Fingerprinting Technology
- Exclusivity Report: Marks out the brands whose ads are exclusive to any one channel.
- Missed Revenue Report: Helps you identify the revenue that you have missed due to
the brands that have not been aired on your station/channel but
being aired on other channels.
- Total Market Report: It lists the brands that have advertised during a program on a particular channel.
- Share of Voice Report: Gives information about the advertising market share of brands. It helps you in identifying the presence of brands on various channels per market in terms of percentage of share that each brand holds on different channel.